Media & Graphics Definitions

MEDIA & GRAPHICS DEFINITIONS

ﶁ IMPORTANT, PLEASE READ! It is suggested that you read this page before you “make requests” for “Media & Graphics”. This page can help you understand the different types of categories and what you are purchasing.

At Russell Development Solutions, we offer the finest multimedia & graphics that can resemble and represent your businesses image. Choosing the right graphic elements can make a big difference in appearance and can have a huge affect of how people interpret it. In the world of media, definitions can be difficult to understand. This is why we created this page to help our clients and customers know exactly what type of media & graphics they are purchasing. Other competitors may not explain what they give you when working with media & graphics. When you work with us, we will explain everything! On this page, there are multiple types of definitions and meanings that can help you throughout the request process. If you are still having trouble deciding on what type of media or graphics you want, we can help you choose the right one!

GRAPHIC ELEMENTS

Graphic Elements are the main fundamentals that make up graphics. These elements are used in almost everything that has to do with media. Each element has it’s own look and purpose. Choosing the right elements for a project is important and can make a huge difference in the overall look.

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Raster Graphics Raster Graphics are multiple combinations of pixels and colors on a monitor screen or on a print out that displays a whole image. Raster Graphics are always used in Graphics & Media and is mostly used for the final print of an image or video. It is also used to fix and improve images. The benefit of using Raster Graphics is that it will look like a real image. Enhancements & FX can also make graphics look better. Once a final image has been exported, enlarging the image can distort it.

Vector Graphics Vector Graphics are multiple points that defines an image on a monitor screen. This can be enlarged without distortion because the points move as you enlarge the vector. Vector Graphics are becoming more popular in Graphics & Media. Vectors can make graphics look professional & clean and can be used for multiple media projects. The benefit of using Vector Graphics is that it will look clean no matter what size and it can be exported as a vector image so that it can be used for multiple projects.

3D Raster Graphics / CG 3D Raster Graphics (also known as Computer Graphics) are created in a three dimensional world making graphics or 3D objects come to life. 3D Vectors are also possible. 3D Graphics can be used in images and videos. This makes any media project look great whether your trying to produce realism or decorative graphic designs. The benefit of using 3D Graphics is that you can export high definition images at any size. The image is exported as a raster graphic so once a final image has been exported, enlarging the image can distort it.

What can these graphic elements be used for?

Raster Graphics • Use for Final Photographs • Use for Final Digital Images • Use for Enhancements and FX on images • Use for Graphics on Images

Vector Graphics • Use for 2D Graphic Designs • Use for 3D Graphic Designs • Use for 2D & 3D Graphic Designs • Use for 2D or 3D Objects • Can import Raster Images

3D Raster Graphics / CG • Use for 3D Design • Use for 3D Scene • Use for 3D Objects • Can import Vector Design

FILES TYPES USED IN FINAL EXPORTS

The benefits of Vector PDF’s For every project that deals with Graphics, you will always get a Vector PDF for every project. The benefit of Vector PDF’s is that you can print out your projects at any size, on anything, if the graphics are full vectors. Images can also be imported into a Vector PDF. Vector PDF’s are small in size so it’s easier to transfer or email projects. Make sure you have “Adobe Reader” to preview our examples.

GRAPHIC DESIGN WORK DEFINITIONS

“Basic Designs” meaning: Designs that are simple, clean, and have less content. This choice includes simple, clean, & plain designs, but is still creative. With the basic designs, you can get a great looking logo, icon, or design for a affordable price. Usually plain logos, icons, or designs look better than complex ones but it depends on what the client wants for a design. This includes simple designing, editing, arrangements, color schemes, gradients, masks, text, fonts, and very limited customizable typography.

“Design Concepts” meaning: Designs created from ideas that are put together and created from scratch. “Design Concepts” is the hardest process because clients give ideas for a logo, icon, or design and the creator has to design concepts visualizing the ideas. A project can be more cost effective if a client gives a detailed explanation of what they want their designs to look like. If the client does not know what they want, RDS can come up with design concepts.

“Advanced Designs” meaning: Designs that have more creative ideas, more detailed, more complex arrangements, and has more content. This choice is more popular for businesses. It is great for logos, icons, & designs that need to be more advanced than the basic package. This choice requires additional concentration because it includes advanced designing, editing, arrangements, color schemes, gradients, masks, text, fonts, and limited customizable typography.

“Re-Arrangements” meaning: Designs altered from the “Design Concepts” of your choosing, using the same concepts but changing their appearance to look different. “Re-Arrangements” utilize the same content and elements of the original “Design Concepts”. It is arranged differently to have a different appearance but with a slightly similar appearance to the original “Design Concepts”. This can include different shapes, color schemes, gradients, & fonts.

“Professional Designs” meaning: Designs that have the best creative ideas, many details, multiple complex arrangements, and multiple content. This choice is better if you would like to have a greater selection and variation in your logo, icons, or designs. It is great for designs that need to be very detailed, complex, customized, and professional. This choice requires the most concentration because it includes the complex designing, editing, arrangements, color schemes, professional gradients, masks, text, fonts, and customizable typography.

“Revisions” meaning: When a client asks to change or alter the design. This can happen during the process of creation or the final version of the design. This includes editing partial design elements or the changing the design concepts. A “small revision” can include small changes to the individual design elements and contents. This includes changing the arrangements, color schemes, gradients, masks, text, fonts, and typography. A “large revision” can include large changes to the overall design concept. This includes chaining the designs, arrangements, color schemes, gradients, masks, text, fonts, and typography.

If your still having trouble understanding these definitions, don’t hesitate to “contact us” and we can help explain it to you.

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DIFFERENCE BETWEEN 2D/3D GRAPHIC DESIGNS & GRAPHIC ELEMENTS

Below are examples of different designs. You can clearly see the differences between the elements. There are different colors/gradients, reflections, bevels, and complexity. Read the description to find out what graphic elements these design are made up of and how it was created.

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Raster Graphics/Images

Raster Graphics are digital images. They are the most common type of graphics and are mostly used for every project. Graphics are usually all converted to Raster Images for the final export except for Vector Images. Vectors can also be converted to a Raster Image if needed. Raster Graphics are mostly used for pictures with enhancements like contrast, exposure, hue & saturation, and sharpness. It is also used for special FX. With Raster Graphics, there is a lot more flexibility with the overall colors, tones, and blends. 3D Raster Graphics/CG and videos are also exported as Raster Images on the final export.

2D Graphic Design - Vector Graphics

2D Graphics are the most common type of designs. Most of the time, all 2D Graphic Designs are created with Vector Graphics. Designs are simple with solid colors and resemble a cartoon drawing versus a real image. Despite the simple elements, the use of 2D Graphics can deliver outstanding and very creative results. This design is a Vector Graphic with simple solid colors. Notice the basic shadow and reflection on the brush. If you want to pay less and have us create graphics more quickly, 2D graphics are perfect for your business!

2D & 3D Graphic Design - Vector Graphics

2D & 3D Graphic Designs are the second most commonly used graphics. The integration of both 2D and 3D Graphic Designs produces a simple yet more realistic image. 2D & 3D Graphics are great for any project because it’s very customizable with amazing results. 2D & 3D Graphics can include 2D/3D Vectors and 3D Rasters/CG. This design is a Vector Graphic with professional gradients that makes it appear to be 3D. The gradients makes it look like there is reflections and bevels. Notice how the brush pops out now compared to the 2D design above. If you want to have a clean image with some realism to it, 2D & 3D Graphics are perfect for your business!

3D Graphic Design - 3D Raster Graphics / CG

3D Raster Graphic/CG are sometimes used in graphic designs. These types of graphics have the most realistic result. 3D Raster Graphics look more rough, have more reflections, and includes bevels. Depending on the project, 3D Raster Graphics offers more intensity and brilliance to your design. 3D Graphics are created in a 3D program and then converted to a Raster Image. You can also add these Raster Images into a Vector making it look amazing, just like in the next design. This design is a 3D Raster Graphic/CG Image. Notice how there is multiple reflections and bevels on the brush and text. If you would like to have a realistic image or scene, 3D graphics are perfect for your business!

Both 3D Vectors & 3D Rasters

Just 3D Vectors

Just 3D Raster

Integrating 3D Vector Graphics with 3D Raster Graphics / CG

The difference between 3D Vectors and 3D Rasters is one is a Vector and one is a Raster Image. Integrating Vectors and 3D Raster Graphics provides unlimited creative ideas and incredible design results like the image below. The vector portion of the image is the shadows and zoom. The raster portion of the image is the cube and text. There is a lot more you can do mixing the two types of elements.

Comparison Example 1 - 2D & 3D Vector Graphics

This is an example of a Vector Design that has two different perspectives utilizing 2D Vectors for the icons, 3D Vectors for the stage, and 3D Vectors for the shadows. 2D & 3D Vectors are the cleanest designs you can get that looks amazing for any multimedia project!

Not all complex 3D Vector Graphics can imitate 3D perspectives. Creating 3D Vector Graphics that portray 3D perspectives depends on what the design concept is going to be.

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Comparison Example 2 - 3D Vector Graphics & 3D Raster Graphics / CG

Below is an example of a 3D Vector & Raster Design. The shadows are the 3D Vectors. The stage and icons are a 3D Raster Image that was imported into a vector design on top of the vector shadows. Notice how the example above is cleaner looking. This is because the design is simple. Vectors are usually better for simple designs.

Sometimes it’s better to do vectors for most projects and but it depends on what the design is going to be. If it’s a simple design, 2D or 3D Vector Graphics are the best choice. If it’s a complex design with multiple contents, 3D Raster Graphics / CG are the best choice.

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Comparison Example 3 - 3D Scene / Raster Graphic / CG

This is a 3D Scene because it was all created in a 3D program. The icons, stage, floor, and background was all rendered in the same Image. 3D Scenes are great for any project including, modeling, architecture, 3D objects, background graphics, and videos.

CUSTOM TYPOGRAPHY DEFINITION

Custom Typography Typography is a custom font that is tailored from a existing font. An existing font can be altered to mix, match, and blend in with a design or logo. Typography enhances the fonts design beyond a basic font just like in the example below. Instead of having a plain basic font, you can have a more detailed or elegant one that mixes or fits in with your logo or design.

Basic Fonts

Typography Fonts

Using custom typography depends on what look your going for with a design or logo. It’s better to request basic fonts rather than demanding typography at first unless you know exactly what you want. You can always request typography later on if you dislike basic fonts in a design or logo.

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If you request typography in the request form, pricing may increase because it’s a very tedious task.

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INFOGRAPHICS DEFINITION

The ultimate graphics for graphs and statistics.

INFOGRAPHICS

BUSINESS

What are infographics? Infographics are graphic designs customized specifically to represent your businesses statistics or product statistics.

What are infographics used for? Infographics can be used for multiple projects that present statistics. They can be used in Advertisements, Promos, Presentations, Images, Photographs, Brochures/Pamphlets, Magazines, Websites, Videos, and Animations.

What are the benefits of using infographics? Infographics can make any advertisement, presentation, image, video, or animation look appealing and can attract new clients or customers. Your clients or customers will admire the professional look and the result can interest more clients or customers to your business or products.

What are the different types of infographics? Infographics can either be 2D or 3D. RDS can create fully 2D or 3D Vector Infographics or 3D/CG Infographics.

TOUCH-UPS DEFINITIONS

Touch-Ups Touch-Up are used to enhance rater images or photographs. Touch-Ups can include, “Brush Touch-Ups, Enhancements/Hue & Color Fix, Rescaling, Cropping, Masks, & Cutouts”. The below categories explains each individual Touch-Ups.

Brush Touch-Ups Brush Touch-Ups utilizes a brush tool to cover certain sections of the image. This is used to correct red eye, skin, hair, or cloths making the person look clean in the photo or used for makeup. It is also used to fix backgrounds or objects.

Enhancements / Hue & Color Fix Enhancements are for correcting the contrast, exposure, sharpness, and color of the photograph. If a color is out of place and doesn’t match the person or background, Hue & Color Fix can change it to any color.

Rescaling, Cropping, Mask, & Cutouts Rescaling modifies the size of the image. Cropping cuts out the edges of an image. Masks & Cutouts involves cutting out a person or object and separating the background from an image. Masks & Cutout images can have a customized background or it can be exported with no background (Transparent).

TOUCH-UPS COMPARISON EXAMPLE

Read the descriptions below the two images to find out how Touch-Ups were used in the photograph. You can compare the two and see the differences between both images.

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Original

With Touch-Ups

The picture below, to the left, is an original JPEG image.

The picture below, to the right, is a PNG with multiple Touch-Ups.

No Masks/Cutouts This is a JPEG image with a full white background. No Brush Touch-Ups This image has no Brush Touch-Ups. The women’s makeup is not as smooth than the right image. No Enhancements There is no Enhancements placed on this image. You can notice how blurry this image is compared to the right. No Hue & Color Fixes This image also has no Hue & Color Fixes and looks dull and lighter compared to the image to the right. You can see the difference in colors with the hair, skin, and shirt. The hair and skin has less color and looks bright. If you look closely, look at the shirt and you can notice how it has a light peach color compared to the right image.

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Masks/Cutouts The background is Masked/Cutout and you can see the difference with the checker background above. Notice the hair, how clean the cutout is. If the picture is clear enough, we can cut out a perfect PNG/Alpha image without any distortions! Brush Touch-Ups Brush Touch-Ups were done on the face and skin making her makeup look smooth and crisp. The hair also has Brush Touch- Ups making it look better with a background or none. Enhancements This image contrast, exposure, and sharpening enhancements. Notice the difference in sharpness of the picture to the left. Hue & Color Fixes With the Hue & Color Fixes, you can notice how much more vivid this picture is compared to the other. You can also see the difference in color on the shirt and hair between both pictures.

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MEDIA & GRAPHICS DEFINITIONS

GRAPHIC ELEMENTS

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3D Raster Graphics / CG 3D Raster Graphics (also called 3D Rasters or CG) are created in a three dimensional world making graphics or 3D objects come to life. 3D Vectors are also possible. 3D Graphics can be used in images and videos. This makes any media project look great whether your trying to produce realism or decorative graphic designs. The benefit of using 3D Graphics is that you can export high definition images at any size. The image is exported as a raster graphic so once a final image has been exported, enlarging the image can distort it.

What can these graphic elements be used for?

Raster Graphics • Use for Final Photographs • Use for Final Digital Images • Use for Enhancements and FX on images • Use for Graphics on Images

Vector Graphics • Use for 2D Graphic Designs • Use for 3D Graphic Designs • Use for 2D & 3D Graphic Designs • Use for 2D or 3D Objects • Can import Raster Images

3D Raster Graphics / CG • Use for 3D Design • Use for 3D Scene • Use for 3D Objects • Can import Vector Design

FILES TYPES USED IN FINAL EXPORTS

The benefits of Vector PDF’s For every project that deals with Graphics, you will always get a Vector PDF for every project. The benefit of Vector PDF’s is that you can print out your projects at any size, on anything, if the graphics are full vectors. Images can also be imported into a Vector PDF. Vector PDF’s are also small in size so it’s easier to transfer or email projects. Make sure you have “Adobe Reader” to preview.

GRAPHIC DESIGN WORK DEFINITIONS

If your still having trouble understanding these definitions, don’t hesitate to “contact us” and we can help explain it to you.

ﲘ

DIFFERENCE BETWEEN 2D/3D GRAPHIC DESIGNS & GRAPHIC ELEMENTS

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Raster Graphics/Images

Raster Graphics are mostly used for pictures with enhancements like contrast, exposure, hue & saturation, and sharpness. It is also used for special FX. With Raster Graphics, there is a lot more flexibility with the overall colors, tones, and blends. 3D Raster Graphics/CG and videos are also exported as Raster Images on the final export.

2D Graphic Design - Vector Graphics

2D & 3D Graphic Design - Vector Graphics

3D Graphic Design - 3D Raster Graphics / CG

Just 3D Rasters

Just 3D Vectors

Both 3D Vectors & 3D Rasters

3D Vector Graphics & 3D Raster Graphics / CG

Comparison Example 1 - 2D & 3D Vector Graphics

Not all complex 3D Vector Graphics can imitate 3D perspectives. Creating 3D Vector Graphics that portray 3D perspectives depends on what the design concept is going to be.

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Comparison Example 2 - 3D Vector Graphics & 3D Raster Graphics / CG

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Comparison Example 3 - 3D Scene / Raster Graphic / CG

CUSTOM TYPOGRAPHY DEFINITION

Basic Fonts

Typography Fonts

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If you request typography in the request form, pricing may increase because it’s a tedious task.

ﱊ

INFOGRAPHICS DEFINITION

The ultimate graphics for graphs and statistics.

INFOGRAPHICS

BUSINESS

What are infographics? Infographics are graphic designs customized specifically to represent your businesses statistics or product statistics.

What are the different types of infographics? Infographics can either be 2D or 3D. RDS can create fully 2D or 3D Vector Infographics or 3D/CG Infographics.

TOUCH-UPS DEFINITIONS

TOUCH-UPS COMPARISON EXAMPLE

Read the descriptions below the two images to find out how Touch-Ups were used in the photograph. You can compare the two and see the differences between both images.

ﲘ

Original

With Touch-Ups

The picture below, to the left, is an original JPEG image.

The picture below, to the right, is a PNG with multiple Touch-Ups.

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Masks/Cutouts The background is Masked/Cutout and you can see the difference with the checker background above. Notice the hair, how clean the cutout is. If the picture is clear enough, we can cut out a perfect PNG/Alpha image without any distortions! Brush Touch-Ups Brush Touch-Ups were done on the face and skin making her makeup look smooth and crisp. The hair also has Brush Touch-Ups making it look better with a background or none. Enhancements This image contrast, exposure, and sharpening enhancements. Notice the difference in sharpness of the picture to the left. Hue & Color Fixes With the Hue & Color Fixes, you can notice how much more vivid this picture is compared to the other. You can also see the difference in color on the shirt and hair between both pictures.

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MEDIA & GRAPHICS DEFINITIONS

GRAPHIC ELEMENTS

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What can these graphic elements be used for?

Raster Graphics • Use for Final Photographs • Use for Final Digital Images • Use for Enhancements and FX • Use for Graphics on Images

Vector Graphics • Use for 2D Graphic Designs • Use for 3D Graphic Designs • Use for 2D & 3D Graphic Designs • Use for 2D or 3D Objects • Can import Raster Images

3D Raster Graphics / CG • Use for 3D Design • Use for 3D Scene • Use for 3D Objects • Can import Vector Design

FILES TYPES USED IN FINAL EXPORTS

The benefits of Vector PDF’s For every project that deals with Graphics, you will always get a Vector PDF for every project. The benefit of Vector PDF’s is that you can print out your projects at any size, on anything, if the graphics are full vectors. Images can also be imported into a Vector PDF. Vector PDF’s are also small in size so it’s easier to transfer or email projects. Make sure you have “Adobe Reader” to preview.

GRAPHIC DESIGN WORK DEFINITIONS

If your still having trouble understanding these definitions, don’t hesitate to “contact us” and we can help explain it to you.

ﲘ

DIFFERENCE BETWEEN DESIGNS & ELEMENTS

ﲘ

Raster Graphics/Images

Raster Graphics are digital images. They are the most common type of graphics and are mostly used for every project. Graphics are usually all converted to Raster Images for the final export except for Vector Images. Vectors can also be converted to a Raster Image if needed. Raster Graphics are mostly used for pictures with enhancements like contrast, exposure, hue & saturation, and sharpness. It is also used for special FX. With Raster Graphics, there is a lot more flexibility with the overall colors, tones, and blends. 3D Raster Graphics/CG & videos are also exported as Raster Images on the final export.

2D Graphic Design - Vector Graphics

2D & 3D Graphic Design - Vector Graphics

3D Graphic Design - 3D Raster Graphics / CG

Both 3D Vectors & 3D Rasters

Just 3D Vectors

Just 3D Raster

3D Vector Graphics & 3D Raster Graphics / CG

The difference between 3D Vectors & 3D Rasters is one is a Vector and one is a Raster Image. Integrating Vectors & 3D Raster Graphics provides unlimited creative ideas and incredible design results like the image below. The vector portion of the image is the shadows and zoom. The raster portion of the image is the cube and text. There is a lot more you can do mixing the two types of elements.

Comparison Example 1 - 2D & 3D Vector Graphics

Not all complex 3D Vector Graphics can imitate 3D perspectives. Creating 3D Vector Graphics that portray 3D perspectives depends on what the design concept is going to be.

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Comparison Example 2 - 3D Vector Graphics & 3D Raster Graphics / CG

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Comparison Example 3 - 3D Scene / Raster Graphic / CG

CUSTOM TYPOGRAPHY DEFINITION

Basic Fonts

Typography Fonts

ﲘ

If you request typography in the request form, pricing may increase because it’s a very tedious task.

ﱊ

INFOGRAPHICS DEFINITION

The ultimate graphics for graphs and statistics.

INFOGRAPHICS

BUSINESS

What are infographics? Infographics are graphic designs customized specifically to represent your businesses statistics or product statistics.

What are the different types of infographics? Infographics can either be 2D or 3D. RDS can create fully 2D or 3D Vector Infographics or 3D/CG Infographics.

TOUCH-UPS DEFINITIONS

TOUCH-UPS COMPARISON EXAMPLE

Read the descriptions below the two images to find out how Touch-Ups were used in the photograph. You can compare the two and see the differences between both images.

ﲘ

Original

The picture below is a original JPEG image.

ﱀ

With Touch-Ups

The picture below is a PNG with multiple Touch-Ups.

Masks/Cutouts The background is Masked/Cutout and you can see the difference with the checker background above. Notice the hair, how clean the cutout is. If the picture is clear enough, we can cut out a perfect PNG/Alpha image without any distortions! Brush Touch-Ups Brush Touch-Ups were done on the face and skin making her makeup look smooth and crisp. The hair also has Brush Touch-Ups making it look better with a background or none. Enhancements This image contrast, exposure, and sharpening enhancements. Notice the difference in sharpness of the picture to the left. Hue & Color Fixes With the Hue & Color Fixes, you can notice how much more vivid this picture is compared to the other. You can also see the difference in color on the shirt and hair between both pictures.

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